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Brand/Company Architecture
- Business Portfolio Development
- Organizational Structure Design
- Brand Hierarchy Management
- Brand Extension Planning
- Corporate Brand Identity Integration
- Product Line Rationalization
Brand/Company Architecture adalah framework yang mengorganisir hubungan antara brand utama, sub-brand, produk, dan layanan dalam sebuah perusahaan. Framework ini menghasilkan suatu guideline tentang bagaimana setiap elemen dalam portofolio brand saling berhubungan, mendukung, dan memperkuat satu sama lain, sekaligus mempertahankan identitasnya masing-masing di pasar.
Dengan pendekatan yang tepat, brand architecture membantu memperjelas identitas brand utama sekaligus memperkuat hubungan antara perusahaan induk dan sub-brand. Struktur ini memudahkan pelanggan memahami posisi setiap brand, memperkuat hierarki internal, dan menciptakan pengalaman konsisten di semua lini produk atau layanan. Ada berbagai jenis brand architecture yang dapat diterapkan, seperti branded house, di mana brand induk mendominasi identitas sub-brand; endorsed brand, yang memanfaatkan nama besar brand induk untuk mendukung sub-brand; hingga hybrid brand, yang menggabungkan independensi sub-brand dengan pengaruh brand induk.
Analisis & Assessment
Strategic Planning
Desain & Development
Implementation & Integration
Evaluasi & Adjustment
Your Blueprint for a Stronger, More Memorable Brand
Product making for friendly users
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People know what an FAQ is, so make that your page title. don’t overcomplicate thing heve calling it’s good to know or more info. sometimes people put the frequently asked question section on their contact page but you can create your own page and put it right in your on website navigation menu or website footer so it’s easy to find.
People know what an FAQ is, so make that your page title. don’t overcomplicate thing heve calling it’s good to know or more info. sometimes people put the frequently asked question section on their contact page but you can create your own page and put it right in your on website navigation menu or website footer so it’s easy to find.
People know what an FAQ is, so make that your page title. don’t overcomplicate thing heve calling it’s good to know or more info. sometimes people put the frequently asked question section on their contact page but you can create your own page and put it right in your on website navigation menu or website footer so it’s easy to find.
People know what an FAQ is, so make that your page title. don’t overcomplicate thing heve calling it’s good to know or more info. sometimes people put the frequently asked question section on their contact page but you can create your own page and put it right in your on website navigation menu or website footer so it’s easy to find.
People know what an FAQ is, so make that your page title. don’t overcomplicate thing heve calling it’s good to know or more info. sometimes people put the frequently asked question section on their contact page but you can create your own page and put it right in your on website navigation menu or website footer so it’s easy to find.
People know what an FAQ is, so make that your page title. don’t overcomplicate thing heve calling it’s good to know or more info. sometimes people put the frequently asked question section on their contact page but you can create your own page and put it right in your on website navigation menu or website footer so it’s easy to find.
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